Zdravoljupci, the beloved plush fruit and vegetable characters, decorated Konzum stores, bringing joy to children across Bosnia and Herzegovina. In its second season, this project involved collecting stickers that allowed customers to purchase the plush toys at discounted prices.

One of the most exciting aspects of this campaign was the cheerful song accompanying Zdravoljupci. The voices for this song, as well as the advertising dialogues, were provided by BASICSchool students. Under the mentorship of the founder and director, Đorđe Jovančić, these talented youngsters recorded a song that became a hit among children.

Haris Arnautović, Head of Marketing at Konzum, emphasized that the goal was to create a campaign entirely tailored to children. Collaboration with the school proved to be a perfect choice, as the children enjoyed the recording process and brought genuine joy to the project.

"We are very pleased with the collaboration we achieved with Konzum, which recognized us as the ideal partner for creating the largest advertising campaign in Bosnia and Herzegovina. BASICSchool students are accustomed to similar projects, as they have been dubbing cartoons for the Bosnian market for years, but this project was a special experience for them. They enjoyed the studio recordings and justified the trust placed in them. I've received plenty of great feedback from friends whose children have been listening to and singing the song daily since the campaign launched. Children's opinions are the most honest, and for me, they’ve always been the most important, so I know we’ve truly done something great," stated our founder and director.